Would you ever buy a car you thought was ugly or horrible to drive? Would you ever eat food you don’t like in a restaurant because it’s cheap? And yet it’s a curious thing in photography that there are so many ‘experts’ who insist that practicality, value and features are all that count and all the rest is shallow vanity or just plain stupidity.
Hasselblad
Hasselblad is one of the best known and longest running names in professional photography, having built its reputation on its modular medium format cameras and now specializing in digital versions which boast extended backwards compatibility. Hasselblad is now owned by Chinese drone maker DJI.
Don’t buy the camera you think you might need tomorrow, get the camera you need today
You can’t future-proof your camera purchases, and if you try to anticipate what you might need in the future, you risk guessing wrong and spending money on things you don’t need.
Hasselblad X2D II 100C announced with improved AF, dynamic range, IBIS
The Hasselblad X1D/X2D range has been like nothing else in photography. Expensive, over-styled (some might say, not me) and distinctly glitchy at first, it has evolved into this – an advanced medium format mirrorless camera that is as desirable as it is spectacular.
Best medium format cameras for full frame upgraders
This is not a buying guide to the best medium format cameras at all levels. It does not include high-end modular systems from Hasselblad and Phase One. It covers a new generation of much more affordable medium format cameras designed for portability and handheld use, and higher-quality and perhaps more desirable alternatives to full frame cameras.