You might have been underwhelmed by Sony’s announcement of its new FE 400mm f/4.5 GM OSS and FE 600mm f/6.3 GM OSS. Neither is cheap and both look quite slow compared to Sony’s existing FE 400mm f/2.8 GM OSS primes FE 600mm f/4 GM OSS. But it’s time to let the numbers tell the story because the savings in cost and weight are HUGE.
Sony
Sony started out in digital imaging some years back with a raft of low-cost, compact 'snapshot' cameras and some more advanced models for enthusiasts. After a couple of false starts in the interchangeable lens camera market, it's now found a winning formula – and how – with its full frame Sony A7 series and A9 mirrorless cameras. These have made it a major force in the pro photography and video market.
These cameras are HOW old??
This list might surprise you. It surprised me, anyway. It includes a whole bunch of cameras I still think of as being like, well, new(ish) but when you check the dates it turns out they’ve been around longer than we think.
Sony has just won two EISA awards. one for the A7 V and one for the A7R VI, but is this really significant?
EISA stands for Expert Imaging and Sound Association, and it hands out camera awards every year. It’s not the only organisation to do this as there is also TIPA (Technical Image Press Association), which announces its own awards earlier in the year. Both organisations license out their award logos for camera makers to use in their marketing. If that sounds a little cosy, well, kind of.
The IBIS hall of shame – mirrorless cameras that don’t have in-body stabilization in 2026
Is in-body stabilization essential? Maybe not for stills photography, though it has some definite advantages. Video is a different matter, especially in cameras designed for video beginners, YouTubers and novice content creators. This is an audience that doesn’t have time for tripods, doesn’t want to mess with gimbals and doesn’t understand why their new camera is worse than their phone. So which mirrorless cameras don’t have IBIS in 2026 and is it a problem?
Sony FE 100-400mm F5.6-8 OSS launched – an AFFORDABLE telephoto at last!
Sony already makes TWO 100-400mm lenses, but these are the more expensive Sony FE 100-400mm f/4.5-5.6 GM OSS variable aperture zoom at around $2,698/£2,149 and the even more expensive Sony FE 100-400mm f/4.5 GM OSS at around $4,298/£4,399, but the new FE 100-400mm F5.6-8 OSS is dramatically cheaper at $848/£848 and the first genuinely affordable option for beginners and enthusiasts.
Why a 1-inch sensor isn’t actually a 1-inch sensor
We imagine that a 1-inch sensor measures a full inch across the diagonal, right? Not quite. Not even close, as it happens. That’s because this sensor size is a relic of a bygone era, when digital capture devices used CRT tubes and it was the size of the tube that was quoted, not the actual imaging sensor.
The Sony A7R VI is another Sony that’s amazing at everything. Are you confused yet?
The Sony A7R VI is a substantial upgrade over the Sony A7R V in performance and video capabilities, though not necessarily in resolution. It’s another Sony powerhouse that has everything and does everything at blistering speed. Is it the best Sony yet? That’s where it gets complicated.
What are the best compact digital cameras to get in 2026 IF ANY?
We’re in the middle of a compact camera boom. It started with the TikTok celebrity Fujifilm X100 VI, continues with the barely refreshed Canon PowerShot G7 X III and has scooped up a whole raft of second-rate compacts from yesteryear and bargain-bin point-and-shoot Amazon specials that anyone can afford and no-one should buy. What’s going on?
What does a pro ‘trinity’ lens set actually cost in 2026? Five different formats compared!
The launch of the new Nikon Z 70-200mm f2.8 VR S II made me think. At $3,197/£2,999 at the time of launch, this is a seriously expensive lens that is surely out of reach for anyone other than a full-time pro who can treat this lens as a logical business decision.
Sony launches the A7 V, so what’s new and do you need it?
Headline features for the Sony A7 V included a new ‘partially stacked’ sensor design for faster readout speed, improved video features and faster burst shooting. There’s also a new BIONZ XR2 processor which incorporates Sony’s latest AI technology, faster autofocus and AF tracking, improved color science with a claimed 16-stop dynamic range and improved AI-powered white balance control.