The announcement came via Alphauniverse, the official community site for Alpha users. It’s a paid for software upgrade key that will only apply to the A7 IV at first and won’t be available until March 2024.
Film simulations don’t go far enough
Fujifilm makes a big deal about its cameras’ built in film simulations. You can recreate the look of Velvia, Provia, Astia, ACROS and a host of other famous film emulsions, we’re told. Yeah, right.
Has Black Friday backfired for the camera industry?
Perhaps not just for the camera industry, but this is the one I know best and where I can best see what has been happening. I have spent some years at the front line of camera journalism and the heavily orchestrated sales bonanzas of Black Friday, Cyber Monday and to a lesser extent Amazon Prime Day.
The myth of megapixels and print sizes
A question I constantly get, and I constantly see being asked online, is ‘how big a print can I get from this camera or that camera?’ Any printing expert can work this out with a pocket calculator and I’ll show you how. The trouble is, it’s wrong. Not because the figures don’t add up, but because we’re looking at this the wrong way.
It took the Fujifilm X-H2 to make me realize how good the X-H1 was
I reviewed the Fujifilm X-H1 for Digital Camera World back in 2018. I loved it but I was cautious about the specs because it seemed a modest gain over the X-T2 at the time. Now, in 2023, I realise just how good the X-H1 was. And that is after using the later X-H2 and X-H2S.
Sigma 70-200mm F2.8 DG DN OS | Sports announced
Sigma has announced a brand new full-frame mirrorless 70-200mm f/2.8 pro telephoto zoom specifically for Sony FE mount and L-mount cameras. It’s a flagship product designed to compete head on with own-brand 70-200mm zooms from Sony and Panasonic but at a much lower price.
Best medium format cameras for full frame upgraders
This is not a buying guide to the best medium format cameras at all levels. It does not include high-end modular systems from Hasselblad and Phase One. It covers a new generation of much more affordable medium format cameras designed for portability and handheld use, and higher-quality and perhaps more desirable alternatives to full frame cameras.
I think the Sony A9 III is a one-in-a-thousand camera, and not in a good way
My argument is that the Sony A9 III fixes problems only one photographer in a thousand has – if that. It is, perhaps, a ‘halo’ camera that will impress a thousand times more armchair experts than actual photographers.
Alta Pro 3VL video tripod released, with 1.8m height and levelling base
Vanguard has aimed the Alta Pro 3VL at video users by incorporating a 1.8m working height with no center column extension and a levelling base to provide a flat platform for panning movements without long-winded leg adjustments.
The Sony A9 III launches with stunning specs… and a wait of MONTHS
The New York launch of the Sony A9 III was met with the kind of whooping and hollering US audiences love, but also a few gasps and astonished mutterings from people not quite prepared for Sony’s technological tour de force.